Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that its Shinshiro-Minami Plant (in Shinshiro City, Aichi Prefecture) has begun production of its ADVAN Sport EV ultra-high-performance summer tire for premium electric vehicles (EVs) and other high-performance tires with electric power from a new proprietary solar panel power generation system put into official operation this August […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., is pleased to announce that cars equipped with its global flagship ADVAN brand tires finished in first and second place in the GT300 class in Round 5 of the 2023 AUTOBACS SUPER GT Series, Japan’s ultimate touring car racing series. Round 5 was held on August 26 and 27 […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that a vehicle equipped with its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks won the overall championship in the Asia Cross Country Rally 2023 (hereafter, AXCR), Asia’s largest cross-country rally, which was held this year from August 13 to August 19. Vehicles running on […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that it is supplying its ADVAN V61 tires as original equipment (OE) to Mazda Motor Corporation for use on the automaker’s new crossover SUVs, the MAZDA CX-90, sales of which will be launched in Australia and other markets. The tire size being supplied is 265/55R19 109V. The […]

The Yokohama Rubber Co., Ltd., is pleased to announce the excellent results achieved by cars running on its ADVAN racing tires at the 101st Pikes Peak International Hill Climb held in Colorado, USA, on June 25. The event’s overall champion, Robin Shute, climbed Pikes Peak in a car equipped with dry-use ADVAN A005 partially made […]

The Yokohama Rubber Co., Ltd., announced today that it is supplying its ADVAN V03 tires as original equipment (OE) to Toyota Motor Corporation for use on the automaker’s new luxury minivans, the Alphard and Vellfire, which were launched in June 2023. The Alphard is being fitted with 225/65R17 102H and 225/60R18 100H size tires while […]

The Yokohama Rubber Co., Ltd., announced today the development of a highly crack-resistant rubber material made from nanoparticle-based polymers*1 that do not use any additives, such as organic solvents and reinforcing agents. The development is the result of a collaborative effort with a research group led by Associate Professor Daisuke Suzuki of Shinshu University’s Graduate […]

The Yokohama Rubber Co., Ltd., is pleased to announce that a car running on its ADVAN global flagship brand tires was the overall winner of the fourth round of the 2023 Nürburgring Endurance Series (NLS) held on June 16–17 in Germany. The winning car was fitted with ADVAN A005 tires for dry conditions and ADVAN […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that it has begun supplying its RY01C tires to Mitsubishi Fuso Truck and Bus Corporation for use as original equipment (OE) on its new model eCanter all-electric light-duty truck, which went on sale in Japan. The eCanter was first launched in 2017 as Japan’s first series-produced all-electric […]